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05: Objection-Handling Cheat Sheet

Keep it with you until these answers are automatic. One principle runs through all of it: every objection to C-PACE comes from unfamiliarity, not from a real flaw in the product, so you acknowledge, explain, and pivot — never argue, never oversell. The three objections you will actually hear, worked through in that order, plus the three questions to hand off rather than answer, the lines never to use, and how to close against the real competitor, which is deferral.

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